Before the pandemic shut-down of 2020, I answered a national job search for a strategic content developer, and had the honor of meeting Bert Kollars, CEO of Tiger Rock Martial Arts, the largest franchiser of martial arts schools in the United States. After our interview, Bert said that he felt I had the qualifications and experience to meet the demands of a large-scale project he was developing.
Over several months, we worked together remotely to develop curriculum and messaging for a program that his company planned to roll out to their 150+ franchises. For this project, I conducted extensive research, presented strategies, ideas, taglines, mottos, and content for program and brand messaging.
Bert Kollars gave me an update after the rollout of the program. He said: “It went great,” and that the instructors and students were very pleased with it. We will be working on more installments of this curriculum in the near future.
Because of the proprietary nature of the project, I can only disclose specifics upon request, but if you or your kids are enrolled in the programs at Tiger Rock Martial Arts, you will surely be touched by the passion, energy, and hard work that went into this project.