Your product might change, your services might change, and even your branding might undergo some changes, but it’s important to the longevity of your business to be able to craft content that has staying power.
Creating messaging that feels relevant for a long time isn’t rocket science, but it takes a steady hand. You want messaging that reaches a large audience, is relatable, but also relevant. A term that gets thrown around in branding and design is “evergreen.”
How do you stay green? Ironically, it’s by keeping tabs with what is going on. Making tweaks when necessary (COVID’s mask requirements have been a game changer in 2020), and looking at what your demographic is up to– and reacting to it.
But you have got to have strong roots. A narrative that tells your business’s story is absolutely crucial to all of your messaging. By staying true to your narrative– the story of your business and brand– you can retain the clients you’ve won over from the start, even while your business blossoms.
Drop me a line to find ways to innovate and be true to your brand. I look forward to talking with you.